I would imagine that almost everyone reading this will, at some point have received postal, telephone or email marketing. Many of these would have been totally unsolicited and many, regarded as using forceful Marketing techniques.
Unfortunately, Internet Marketing is not without these companies. A safe browsing experience is becoming more and more difficult to achieve these days. Website visitors need to be wary of virus infections, malware, adware and random pop-ups. Now to add to the confusion some Internet Marketing companies are promising, what in my opinion are services that they cannot provide.
Both organic and pay-per-click services are being targeted.
Some of you may have read a previous post of mine, ‘Importance of a domain name to SEO?‘. In this post I outlined the importance of having a domain name relevant to your target audience. Please do not get me wrong, there are many ways to improve your search rankings without having a domain name relevant to your Internet Market. It does however definitely help. Have a look at my article, ‘Importance of a domain name to SEO?‘ to see why.
When choosing a domain name there are a number of considerations you must keep in mind.
Keyword/Keyphrase Analysis – Geographical Location – Target Audience – Availability
When it comes to Search Engine Optimization, choosing a domain name can have a huge benefit!
As many of you may know, SEO work consists of many different Internet Marketing tasks effectively creating a layered effect towards a successful website. Website Design is just one aspect. A websites design needs to be eye catching and with a clear ‘call to action’ path. For some, this may be a contact page to generate a sales lead, for others it might be geared towards an ecommerce checkout. Whichever the webmasters goal for website visitors, the domain name is an important part of the equation. An easy to remember, descriptive and relevant domain name is ideal.
The search engines optimization algorithms run on a number of parameters, those among them being the domain name. Domain names are obviously an integral part of all search engine page indexing.